YCN – Design a new print for Cath Kidston

For this project after lots of research and mind mapping I decided to go with the theme of Vintage Seaside.  I had seen some really lovely vintage ice cream vans and beach huts which I though would look good illustrated with in a pattern…

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I needed another element, and I decided to go with stripy deck chairs as they are such an icon design

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All the elements were sketched first and then scanned into illustrator and hand drawn with a wacom pen, very time consuming but I was happy with the results, and they all came together really well for the pattern.  This had to be presented in 3 colourways with a limit of 12 colours, which was a challenge.

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The next stage was to apply the pattern to some products…

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And I came up with a new category – the beach!

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